If you’re familiar with the name Scooter Braun, most likely it’s because of his notorious feud with Taylor Swift in the past. When he bought her masters in the more significant deal, you’ve heard the tale: Taylor promptly commenced re-recording the entire catalogue of her songs and re-releasing them under the name “Taylor’s versions.”
Scooter is getting less attention due to high-profile clients dropping his name everywhere.
The very first celebrity that was supposed to bid the famous musician goodbye would be Justin Bieber, and the list of possible candidates grew. Why is everyone going to leave Scooter Braun? We’ll get more details.
What is the name of Scooter Braun?
Braun was born in New York City in 1981; Braun commenced his journey as a marketing director in So So Def Recordings. In 2007, he founded SB Projects, his own management company. SB Projects, with Justin Bieber as his initial significant breakthrough. This collaboration catapulted Bieber into international fame and created SB Projects as a powerhouse within the music world.
Despite his success, Braun has encountered many controversies. In particular, in 2019, the singer-songwriter purchased her music catalogue through Big Machine Label Group, which led to an escalation of the dispute. Swift has accused Braun of a long-running pattern of manipulation and bullying, resulting in an overwhelming response from her fans. Despite their disagreements, Braun has expressed regret and apologized for how she handled the issue about Swift.
In all likelihood, Braun remains a formidable influence in the world of music, known for his innovative business strategy and determination to take risks. Braun’s knack for identifying and nurturing young talent has been praised and affirmed his place in the music industry.
Who is Scooter Braun? What does he do?
Scott Samuel “Scooter” Braun is an American entertainment executive, talent manager and businessman based in Los Angeles, California.
He became famous with numerous artists like Justin Bieber, Kanye West, Ariana Grande, Demi Lovato and J Balvin.
Naturally, Scooter or Scott wasn’t always a good friend and director to Hollywood’s biggest stars; however, he’s made his way to the top of the heap in the last decade.
More recently, Scooter Braun appeared as a board of directors member for South Korean entertainment company Hybe Corporation and eventually earned an appointment as the CEO of Hybe Corporation’s American company, Hybe America.
Additionally, Scooter founded the American record label Schoolboy Records and the holding company Ithaca Ventures, also infamous for omitting Taylor Swift’s masters and ownership in June of 2019.
The split of Scooter Braun’s talent manager from Ariana Grande and Demi Lovato has been confirmed by reliable sources. However, the cause is not clear.
Billboard said Grande’s breakup with Braun was first announced via Puck News co-founder Matthew Belloni on X (formerly Twitter). However, it’s still being determined how much she has cut any business relations with Braun beyond the management. The representatives of both parties have not commented on the situation.
According to the outlet, Grande and Braun shared business ties throughout her time after Nickelodeon. The Thank U, Next singer recorded six smash albums throughout her career, reaching no. one on the Billboard 200. She picked up 20 hits in the top 10 of the Billboard Hot 100 in the same period.
Regarding Demi Lovato’s involvement, the two have a professional connection with Braun for the first time in 2019. According to Entertainment Weekly, the pop performer is now looking for an alternative manager following their breakup from Braun’s talent management in March. They parted with mutually amicable terms.
EW added that Billboard said it was “time to Lovato to take the direction of a different one, even though she’s grateful for her work working with SB Projects.”
Every artist may have their motives for leaving.
Braun is such an enviable business figure. What could have been a niche news story turned into an instant media hit because people from all over social media discussed what caused the resignations.
But stepping back and examining what we really have to know is essential. Even though Bieber has been the catalyst for the whole media flurry, he hasn’t yet confirmed his departure. However, SBP sources repeatedly insist that there’s no evidence to suggest he’s leaving. Billboard recently reported that Bieber has around four years remaining on the contract he signed with Braun; however, he could be “exploring his options.” Menzel left Braun’s management nine months ago, meaning her departure needs to be connected to whatever happens. The same is true for Balvin and Balvin, who parted ways in May. If, according to the AP, Jepsen, BabyJake, and Roth haven’t been handled by Braun for “quite a long time”, this also suggests that they could have left at different times and for diverse reasons.