Skip to content

which best describes the relationship between maximum cost-per-click (max. cpc) bids and ad rank?

Which best describes the relationship between maximum cost-per-click bids (CPC), Ad Rank, and maximum cost-per-click bids (MCP)?

Increased CPC bids will directly lead to a slight increase in Ad Rank.
CPC bid is one factor that affects Ad Rank.
An increase in CPC bid will directly lead to a substantial increase in Ad Rank.
Ad Rank is affected in part by CPC bid.


This is the value you use to determine your ad placement (where ads are displayed on a page) and whether your ads will appear. Your bid amount, your Quality Score components (expected clickthrough rates, ad relevancy, and landing page experience), and the expected impact from extensions and other advertising formats are all used to calculate Ad rank.

Your Ad Rank is based on your bids as well as the quality of your ads. Google also considers the expected impact of extensions or other ad types when computing Ad Rank. Google considers factors such as relevance, clickthrough rates, prominence, and relevancy of extensions and ad formats when estimating the expected effect of extensions or ad types. It doesn’t matter if your competitors have higher bids; you can still get a better position for a lower price using highly relevant keywords and extensions.

What is Cost Per Click (CPC)?

Cost-per-click can be defined as the amount you are willing to pay to have someone click on your ads. PPC campaigns use cost-per-click. A click on your ad will bring traffic to your landing pages (generally websites). You spend money to get more attention for your products/services on search engines.

Relationship between CPC Rank And AD Rank

CPC ranks and AD ranks have a relationship. We will demonstrate this by showing you an equation that would help explain it.

Actual CPC = (Competitor rank) / Your quality score + 0.1

You can see in the equation that the CPC cost of your ads depends on your competitors’ AD rank, while the CPC cost of your ads depends on your maximum CPC bid. In practice, the CPC cost of your ad is always lower than the maximum.


Now, you should know the answer to your question, “Which best defines the relationship between maximum cost-per-click (max. CPC) bids or Ad Rank? We appreciate you coming to this site to answer your question. Our best wishes for your certification exam. We wish you success in passing the certification exam.

Leave a Reply

Your email address will not be published. Required fields are marked *